Most AI assessments ask you to rate your skills in the abstract. TalentQuill doesn't. We believe that AI fluency only means something in context — specifically, in the context of your role, your work, and the kinds of judgment calls you're actually making. That's why our fluency assessments start by asking you to identify your job archetype.
This article explains what the archetypes are, how to choose yours, and what each one covers.
If you haven’t tried our free AI fluency assessment yet, click the button below.
Why archetypes, not job titles
If you’ve tried our free AI fluency assessment, you’ll notice that it asks you to identify with one or multiple job archetypes. But why not job titles?
A "Senior Manager" at one company spends their days reviewing financial models; at another, they're writing product strategy. A "Director of Operations" might be orchestrating logistics workflows or managing a creative agency. Job titles describe your seniority and your organisation's naming conventions — they don't reliably describe how you work.
And in today’s world, AI is having an enormous impact on how jobs are being defined. In many cases, cross-functional skills and responsibilities are blending, and the historical boundaries that separated a designer from an engineer are blurring. The expectations of a data analyst today are not the same as those from 5-10 years ago.
In our framework, we define 12 job archetypes that represent most of what modern knowledge workers do. These 12 job archetypes describe modes of working and are grounded on questions like what kind of problems do you solve in your role, what does your output looks like, and what kinds of decisions do you make.
That's the context that makes measuring AI skills and fluency meaningful.
How to choose your archetype?
When taking one of our assessments, you should pick the archetype that best describes your dominant mode of work — the archetype that characterises most of what you do. If you regularly context-switch between two modes (say, you spend 60% of your time building and 40% analysing), our assessments allow you to select up to two archetypes; a primary and a secondary with a percentage split. Don't overthink it. If you can recognise yourself in the description, you're in the right place.
You can read the archetype summaries below to learn more. If you’d rather jump straight in, our core AI fluency assessment, JobAQ, also includes a feature that lets you describe your role in your own words, and it will help select the right archetype for you.
The Strategist
As a Strategist, you’re charged with setting the direction for a company, department, product or service — deciding what to build, where to invest, and which bets to make. Your work is fundamentally about making good calls under uncertainty: balancing stakeholder needs, market signals, and resource constraints to determine what gets prioritised and why.
AI shows up in your work through research synthesis, competitive analysis, stakeholder communication, and roadmap drafts. The hardest fluency question for a Strategist isn't whether to use AI — it's which strategic judgments to keep human.
Common job titles under this archetype:
Strategist
Innovation Lead
Transformation Lead
Product Manager
Product Strategist
Strategy Consultant
Corporate Strategy Lead
The Builder
As a Builder, you make things that work — writing code, shipping features, architecting systems, and solving technical problems. The quality of your output is concrete and testable: it either runs or it doesn't, it handles edge cases or it misses them. Naturally, in the world of AI, many people are now beginning to identify with the builder archetype. However, you should only select this if you’re trained in this domain, or spend most of your day (50% or more) writing and shipping code.
AI is deeply embedded in a Builder's workflow: code generation, debugging, test writing, documentation, architecture review. The critical fluency skill here is evaluation — AI-generated code that looks clean can contain subtle logic errors or security flaws that only careful review will catch.
Common job titles under this archetype:
Software Developer
Full-Stack Engineer
DevOps/SRE
Solutions Architect
Data Engineer
QA/Test Engineer
Technical Lead
CTO
Security Engineer
The Analyst
As an Analyst, you turn data into decisions — collecting, cleaning, modelling, and interpreting information to inform action. Your value is in distinguishing signal from noise and building arguments that are both rigorous and legible to the people who need to act on them.
AI accelerates a lot of what Analysts do: data cleaning, pattern detection, visualisation generation, report drafting. The risks of using AI as this archetype are sometimes hard to see, as they require checks that go a few layers deep. For example, an agent might build a data pipeline, quantify a metric or make an interpretation of data that is fundamentally flawed. But at surface level, everything looks fine. It’s only when you go deep into how AI completed the task that you can see where the flaws are.
Common job titles under this archetype:
Data Analyst
Business Intelligence (BI) Specialist
Data Scientist
Market Research Analyst
Research Scientist
Quantitative Analyst
Pricing Analyst
Operations Research Analyst
The Storyteller
As a Storyteller, you shape how people think and act — through campaigns, content, and narratives that move audiences. Whether you're writing copy, building a brand strategy, or running a communications function, your job is to translate complex ideas into messages that land.
AI use is heavy in this archetype: copy/text generation, content adaptation or repurposing, and audience research and synthesis. The fluency challenge is judgment — catching hallucinated citations, tone mismatches or robotic sounding text, and branding inconsistencies that don’t track with your brand guidelines..
Common job titles under this archetype:
Marketer
Copywriter
Content Strategist
Communications Director
Brand Manager
PR/Public Affairs
Growth Marketer
Journalist
Editorial Director
Video Producer
The Closer
As a Closer, you convert relationships into revenue — navigating complex deals, managing accounts, and building commercial partnerships. Your work requires reading people and situations accurately; the quality of your judgment in a conversation can determine whether a deal closes or dies.
AI can research a prospect, draft a proposal, analyze CRM and pipeline data, or generate a forecast. What it can't do is read the room in a negotiation or judge the interpersonal dynamics that determine whether trust is earned. Knowing where that line is — and not crossing it — is the central delegation question for a Closer.
Common job titles under this archetype:
Sales Executive
Sales Development Representative (SDR)
Account Manager
Business Development Representative / Manager
Enterprise Sales Rep
Client Success Manager
Solutions Consultant
Revenue Operations
Fundraiser
The Designer
As a Designer, you make things intuitive and beautiful — shaping how people experience products, services, and spaces. Your work operates at the intersection of aesthetics and function; good design is invisible, but poor design is immediately felt.
AI supports ideation, mockup generation, design system exploration, and user research synthesis. The risk the Designer must manage is rooted in quality and alignment (e.g. branding guidelines, etc). AI-generated designs can look polished and considered while masking real usability or accessibility failures underneath.
Common job titles under this archetype:
UX Designer
Product Designer
Creative Director
Graphic Designer
Interaction Designer
UX Researcher
Brand Designer
Design System Lead
Art Director
The Operator
As an Operator, you make systems run — designing processes, managing execution, and removing friction across workflows. Your output is in the reliability of execution and delivery: architecting how things should happen, when and to what standard.
AI applies broadly across an Operator's work: status reporting, workflow automation, scheduling, vendor evaluation, process documentation. The delegation question is particularly consequential here, because Operators aren't just deciding what they hand to AI — they're often deciding how entire workflows incorporate it.
Common job titles under this archetype:
Operations Manager
Project Manager
Programme Manager
Supply Chain Manager
Executive Assistant
Scrum Master
Delivery Manager
Business Operations
Event Manager
The Cultivator
As a Cultivator, you help people grow and build teams — developing talent, shaping culture, and finding the right fit. Your work spans recruiting, performance, learning, wellbeing, and organisational design, often with significant impact on individuals' working lives.
AI touches more of this work than it used to: policy drafting, workforce analytics, performance review templates, candidate sourcing, resume screening, employee survey analysis. Risk management is the defining fluency challenge for this archetype — AI-assisted personnel and hiring decisions carry legal, ethical, and human consequences that require careful oversight.
Common job titles under this archetype:
HR Manager
HR Business Partner
People Operations
Talent Acquisition Specialist
Recruiter
Organisational Development
Employee Experience Lead
Executive Coach
Change Management Lead
Chief People Officer
The Guardian
As a Guardian, you protect the organisation — ensuring compliance, managing legal risk, and upholding governance standards. Your work requires precision: in legal and regulatory contexts, an error of interpretation or an overlooked clause can have serious consequences.
AI is being adopted for contract review, regulatory research, risk assessment, and policy summarisation. For Guardians, evaluation is weighted highest in the assessment — because the cost of what AI confidently gets wrong in a legal or compliance context is not recoverable through a quick edit.
Common job titles under this archetype:
Lawyer/Solicitor
Legal Counsel
Compliance Officer
Risk Manager
Data Protection Officer
Audit Manager
Contract Manager
Information Security Officer
Fraud Analyst
The Steward
As a Steward, you manage money and risk — tracking, analysing, and reporting on financial health with precision and accountability. The outputs of your work are used to make significant decisions; accuracy isn't optional.
AI is being applied to report generation, variance analysis, forecast modelling, and data reconciliation. Math errors in AI outputs are the defining risk: a misplaced decimal or hallucinated figure in a financial report has real-world consequences. Evaluation and risk management are weighted highest for this archetype.
Common job titles under this archetype:
Accountant
Financial Analyst
FP&A Analyst
Controller
Tax Specialist
Auditor
Portfolio Manager
CFO
Budget Analyst
Forensic Accountant
The Educator
As an Educator, you teach others to grow — designing learning experiences, transferring knowledge, and developing capability at scale. Your work requires understanding how people learn, where they get stuck, and what it takes to move from surface familiarity to genuine mastery.
AI supports lesson planning, assessment generation, content adaptation, and student feedback synthesis. The delegation question is uniquely complex for Educators: using AI to accelerate content production is one thing; deciding which cognitive work to keep human — so that students, and you, retain foundational mastery — is another.
Common job titles under this archetype:
Teacher/Professor
Instructional Designer
L&D Manager
Corporate Trainer
Curriculum Developer
Academic Researcher
Workshop Facilitator
Documentation Specialist
Knowledge Manager
The Leader
As a Leader, you provide clarity of vision and direction — setting company or department strategy and owning outcomes across teams, functions, or the entire organisation. Your work is inherently about leverage: the decisions you make ripple through others' work, and the culture you shape determines how your organisation handles uncertainty.
AI is present in briefing preparation, decision support, communication drafting, and strategic synthesis. The fluency challenge for Leaders is the hardest of all 12 archetypes: you're not just deciding what you delegate to AI, but what your teams should delegate — and you're accountable for AI-assisted decisions you didn't personally make. Knowing when AI consensus is a shortcut that erodes the judgment your organisation needs is the defining skill.
Common job titles under this archetype:
CEO/Founder
Managing Director
VP/SVP/EVP
Department Head
CTO/CMO/COO
Director
Team Lead/Manager/People-Manager
Executive Director
Agency Principal
More archetypes coming
The 12 archetypes above cover the full professional landscape for the vast majority of roles. They're designed to describe how someone works, not how their organisation labels the work — so even hybrid or hard-to-categorise roles typically fit within one or two of them.
That said, we're actively building out our platform, and additional archetypes are on the roadmap. If yours isn't well represented here, pick the closest match and note your secondary if that helps. Your results will still be meaningful — and the fit will only improve over time.
